Building a deep understanding of user behaviours for different applications to enhance research and research Ops practices, and better product adoptions delivering a holistic experience

Employing mixed method research practices covering different aspect of user experiences e.g. Design, Usability benchmark scoring, Adoption

Collaborating with cross-functional stakeholders (Design, Data Analytics, Content Strategy, Program management, Engineering, Data security, Marketing & Branding teams) to deliver valuable end-to-end user experiences across multiple screens and input modalities

Communicating research plans, selection of methodology, post-study insights

Converting insights into actionable opportunities to be integrated into software development process to achieve user satisfaction and retention

Active participant of UX Research education program for diverse group of stakeholders, mentoring aspiring researchers