Hi, I'm Shweta.

I’m a fashion blogger-turned-UX Researcher with over 9 years of experience leading end-to-end research on complex digital products.

My love for fashion blogging led me to learn about usability and user experience in broader terms.

I’m passionate about uncovering user insights that shape meaningful, customer-centric experiences.

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Outside of work, I’m a vinyl collector, an avid reader, and a concert-goer—always curious about stories, whether they come from people, music, or books.

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